Travis Scott Debuts ‘4×4’ During The College Football Championship Game Alongside ‘LAFD’ Merch Supporting California Wildfire Relief

Travis Scott – Source: WWD / Getty

During the College Football National Championship, Travis Scott debuted his new track “4×4” along with merchandise benefiting Los Angeles Wildfire victims.

Travis Scott always seeks new ways to deliver products and picked the College Football National Championship game to debut his new song”4×4″ to the world. Scott performed the song from the top of Atlanta’s Mercedes-Benz Stadium during halftime with the beautiful city as his backdrop.

While Ohio State and Notre Dame took a break from the action viewers enjoyed the prerecorded performance. Travis Scott reportedly previously teased the song on WWE’s “Monday Night Row” and once found the perfect platform to debut the track.

According to KIIS FM, after the performance Travis debuted new merch with the proceedings benefiting the California Wildfire Relief Fund. Fans can choose from an “LAFD” t-shirt or hoodie featuring a list of all the fire departments around Los Angeles.

The gear comes in Travis’ signature brown hue and doesn’t break the bank so consumers can get the threads while also helping Los Angeles. You can presave “4×4” before its official release by clicking here. Also, 100% of the proceeds from every sale will go to the California Wildfire Relief Fund and Direct Relief.

You can grab the “LAFD” Cactus Jack-designed gear by heading to TravisScott.com.

Over 100k Los Angelenos have been displaced from the wildfires that have claimed over 24 lives thus far. If you were displaced by the wildfires, you can find shelter, clothing, and food resources by clicking here.

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