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Emmy-winning Hip-Hop luminary Devine Carama and producer Amaeus360 have taken up the mantle as the Guardians of the Boom Bap on their new collaborative album of the same name. It’s a concise body of work dedicated to the bare essentials of Hip-Hop’s Golden Era. Consistent with this theme, album standout “The Essence” gets the visual treatment courtesy of cinematographer Shooter McGavin. Unveiled today (8/1/2025) via YouTube, the music video was shot in the East End and downtown area of Carama’s hometown of Lexington, Kentucky.
“The song and video were meant to capture ‘the essence’ of an MC driven by culture, not commerce. 15 years separate those two clips in the opening scene, both with me wearing the shirt of my day job. It encapsulates how long I’ve been grinding to make a better life for my family.” – Devine Carama
Watch “The Essence” on YouTube here.
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