DJ Premier & Roc Marciano Release Collaborative Project ‘The Coldest Profession’

DJ PREMIER & ROC MARCIANO GIVE THE PEOPLE WHAT THEY WANT WITH COLLABORATIVE PROJECT ‘THE COLDEST PROFESSION’

‘THE COLDEST PROFESSION’ IS NOW AVAILABLE!!

Two Icons Unite for One of the Year’s Most Anticipated Releases

The moment hip-hop fans have been eagerly anticipating is finally here, as two of hip-hop’s most revered architects—DJ Premier and Roc Marciano—have joined forces to give the people what they want with their new collaborative project, The Coldest Profession, which is now available.

A true icon, DJ Premier (who also just announced the “He’s The Preemo I’m The Chemist” European Tour This Winter With The Alchemist) is one of the most influential and genre-pushing producers of all time. Roc Marciano often credited with laying the foundation for the modern underground renaissance, is one of the most influential multi-hyphenates (rapper/producer) artists of the last decade.

The moment hip-hop fans have been eagerly anticipating is finally here; Preem and Marci already offered up a teaser with The Coldest Profession’s first single and video “Armani Section.” The “Armani Section” video is high-end luxury music, and an amalgamation of how their collaborative union ended up coming to pass. Upon bumping into each other while they were both engaged in some retail therapy at Macy’s in NYC, the collaborative spark was re-ignited and put back on the front burner. Roc Marciano described the collab as “gutter and expensive, and the visual for “Armani Section” exemplifies that. Shot on location in LA, Preem and Marci stroll down Rodeo Drive, cruise around in luxury vehicles, traverse graffiti-filled backstreets, and puff on expensive cigars while enjoying exotic views of the city.

The Coldest Profession was further buoyed by the project’s effortlessly cool follow-up single “Prayer Hands,” which was premiered by Rolling Stone. DJ Premier commented on Marci’s swagger, “Roc always makes sure to never go in the direction of the expected types. He brags, without bragging. He shows off, without showing off with. If that does not make sense, then you’re not what we want in our league of pure style. That’s the definition of “Prayer Hands.” Explanations are not needed.”

Since both artists have helped shape the sounds of their respective generations, The Coldest Profession is a completely self-contained body of work. Marci uses every second of his slick, soulful wordplay, minimalist inflections and razor-sharp wit to flex over Premier’s timeless production.

‘The Coldest Profession details the freedom of doing traditional street rap, while preserving the NY sound of the city; and maintaining the high expectation of a one producer duo,” DJ Premier attests. “This is raw and uncut”!

You may have heard of “The Oldest Profession,” but Roc Marci and DJ Premier are indoctrinating you into The Coldest Profession.

DJ Premier & Roc Marciano’s The Coldest Profession is now available courtesy of TTT (To The Top), DJ Premier’s management (Ian Schwartzman & Keeb) and Roc Marciano’s management (Derek “Jazz” Walker).

You can now purchase, stream, add and favorite The Coldest Profession at your preferred DSP: https://ffm.to/thecoldestprofession

The Coldest Profession TRACKLISTING:

Arrival

Armani Section

Prayer Hands

Good To Go

Glory Hole

RocMarkable

Travel Fox

Execution Style

***All Tracks Produced By DJ Premier

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