MNRK MUSIC GROUP DROPS “THE SNOWBALL EFFECT”
A HOLIDAY MIX OF HIP-HOP, R&B, REGGAE & MORE
FEATURES MNRK’S TONE STITH, RON E, GOGO MORROW, C STUNNA, TOIAN, OBN JAY & MORE
OUT TODAY!
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| (New York, NY — November 25, 2025) — MNRK Music Group is kicking off the season with The Snowball Effect, a dynamic new 13-track holiday compilation out today featuring MNRK artists that puts a modern, genre-blending twist on Christmas music. With a holiday classic, hip-hop, bounce, R&B, reggae, soulful slow burns, and even a comedic moment or two, The Snowball Effectbrings a fresh, full-format approach to holiday music for today’s listeners.
Leading the project is Tone Stith’s sleek and smooth reimagining of the Boyz II Men classic “Let It Snow.” The Grammy-winning singer, songwriter, and producer delivers a contemporary take that’s already becoming a standout moment for the season. Tone continues a breakout year highlighted by a #1 hit on the Billboard R&B Airplay Chart with Camper for “Waiting On You” and strong fan and media praise for his single “Shut Up.” |
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| The compilation brings a variety of festive flavors, starting with Dancehall R&B artistToian, who brings warm island energy to the season with “Unwrap Me,” a reggae-infused standout. Ron E adds grown-and-sexy Christmas vibes with his signature vocals on “Winter Breeze.”
Listeners will also find playful holiday energy with C Stunna’s comedic “Stunna Clause,” smooth R&B contributions from GoGo Morrow and Ivory Scott, and hip-hop moments from OBN Jay, Jelly, Masio Gunz, ItsAMovie, VisionPlay, Rain 910, and more. The range of sounds makes The Snowball Effect a celebration of the holidays from every angle. |
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| “The Snowball Effect reflects the many different ways people celebrate, whether it’s dancing, flirting, turning up, or just having fun with family and friends,” says Ian “JY” Williams, Sr. Director, A&R Urban. “It’s holiday music with personality.”
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“THE SNOWBALL EFFECT” TRACKLIST
- Unwrap Me – Toian
- Stunna Claus – C Stunna
- Dear Santa – VisionPlay, PC
- Let It Snow – Tone Stith
- Winter Breeze – Ron E
- Pull Up – GoGo Morrow
- Underneath My Tree – BLKPRL
- Christmas With You – Angelica Vila
- Perfect Holiday – Masio Gunz
- Only Time I Miss You – Landstrip Chip
- Brand New Christmas – Ivory Scott
- Bad Santa – VisionPlay, Rain 910
- Count You Down – OBN Jay, Jelly, ItsAMovie
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