Cardi B Claps Back With Confidence As Bobbie’s New Chief Confidence Officer & The Barbz Can Stay Mad
Cardi B just added another title to her résumé. The acclaimed rapper has been appointed as Chief Confidence Officer for organic infant formula brand Bobbie. The soon-to-be mom of four has teamed up with the mom-led company to empower parents to feed their babies without shame and demand the support systems they deserve. Read more about her new position inside.
According to BusinessWire, Cardi’s new campaign, The B Is for Bobbie, focuses on tackling America’s broken parental support structures. From the formula stigma to the lack of paid family leave, Cardi is raising awareness and bringing her signature Bronx boldness to the movement.
“Parents don’t need side eyes and judgment, they need real talk, real support, and real answers,” Cardi said in the announcement. “We’re raising the next generation, and we need a society that’s got our back.”
The partnership comes with some real-deal action, too. Parents can now call 732-QQ-CARDI to share their stories, and eight lucky callers will score three months of paid leave courtesy of Bobbie for Change. The company is also donating $75,000 to nonprofits that fight for parental rights and promote safer births.
But leave it to the Barbz to try and rain on the baby bottles. When a Nicki Minaj fan threw shade under Bobbie’s post about Cardi, the brand stepped up fast. On X (formerly Twitter), Bobbie responded, “We can’t speak to Cardi’s posts on X, but from our experience working with her she’s been nothing but a fierce advocate for moms and women, a wonderful mom, and a dedicated partner who authentically cares about these critical issues.” Translation: Don’t come for Cardi unless you’re ready for a corporate clapback.
Check out the post below:
All this comes right after Cardi opened up to Paper Magazine about going hard for her kids. “I was fighting for my kids,” she said. “I really feel like a lioness. This has been one of the moments I got tested the most about being a parent. But it just goes to show me how strong I am, and it just goes to show me that it’s like, damn, I will really take it to hell for mines: mentally, physically, anything. And I wouldn’t care.”
Between her mommy moves, advocacy work, and signature no-filter attitude, Cardi B pairs confidence and care harmoniously. Whether she’s feeding the culture or feeding the babies, this momma means business. Don’t play with her.
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