Devine Carama & Amadeus360 Take It Back To ‘The Essence’ In New Music Video
Emmy-winning Hip-Hop luminary Devine Carama and producer Amaeus360 have taken up the mantle as the Guardians of the Boom Bap on their new collaborative album of the same name. It’s a concise body of work dedicated to the bare essentials of Hip-Hop’s Golden Era. Consistent with this theme, album standout “The Essence” gets the visual treatment courtesy of cinematographer Shooter McGavin and was shot in the East End and downtown area of Carama’s hometown of Lexington, Kentucky.
Amadeus360 samples his mentor, Kid Capri, on the soulful standout cut, “The Essence” featured on his joint album with Devine Carama, “Guardians of the Boom Bap”. This song dives a little deeper into the storyline that “Years to Build” started, as Devine chronicles his early stages as an MC and concludes with a full understanding of why he picked up the mic in the first place: Keep “the essence” of hip hop culture alive. Guardians of the Boom Bap follows Amadeus360’s The MPC Jedi (2023) and Devine’s Kingtucky 4 (2024). “We want listeners to get that same feeling they got listening to hip-hop in the 90’s”, Carama explains. “Just beats, rhymes, and life.”
“The song and video were meant to capture ‘the essence’ of an MC driven by culture, not commerce. 15 years separate those two clips in the opening scene, both with me wearing the shirt of my day job. It encapsulates how long I’ve been grinding to make a better life for my family.” – Devine Carama
The Essence official Youtube video
