MC Lyte Premieres New “Make a Livin’” Music Video Across BET Jams, Vevo, and Times Square Billboard
Los Angeles, CA — Hip-Hop pioneer MC Lyte continues to push boundaries in music and culture with the highly anticipated video premiere of her latest single, Make a Livin’, on BET Jams, Vevo, and the iconic Times Square Billboard on Friday, October 4, 2024. The video will premiere at 1 PM EST and again at 6 PM EST in New York Times Square, offering fans multiple opportunities to experience the powerful visual in high-profile spaces.
From MC Lyte’s critically acclaimed 1 of 1 album, Make a Livin’ captures her enduring message of resilience, empowerment, and staying true to the grind. The song, a tribute to Hip Hop Heads, is delivered with MC Lyte’s signature style that resonates how she weighs real-life decisions and triumphs, inspiring her audience to sometimes examine their point of view. “Don’t kill time, breathe life in the moment, my word I can own it, hate I don’t condone it”, is proof enough that she’s telling the story of how she navigates through adversities.
“This video is more than just a visual piece,” says MC Lyte. “It’s a return to authentic Hip Hop. It reflects the perseverance and determination it takes to make it through this entertainment business, but more importantly, how I’ve gotten through life. I’m excited to share this message with my fans and the world.”
Directed by a dynamic team of visual artists, led by director James Earl, the Make a Livin’ video is a compelling narrative that combines striking imagery with a raw, urban aesthetic that mirrors the pulse of the streets. From the energy of New York City’s hustle to the intimate moments of personal reflection, the video weaves a rich narrative that deeply engages with the song’s themes.
MC Lyte’s Make a Livin’ video is set to make waves across platforms. This is a significant moment for the iconic MC as she continues to cement her legacy as one of the most influential voices in hip-hop.
Don’t miss this powerful new visual from one of hip-hop’s finest. Tune in and watch MC Lyte take over the screens with her unstoppable energy and persevering message.
About The Author
