(January 31, 2025 – New York, NY) Chi-town’s own Ivory Scott is proving why resilience is the name of the game with his latest single, “99 Times,” out now via MNRK Music Group. Written and produced by Scott alongside Benjamin Lasnier (credits include Lil Wayne, Bad Bunny, Megan Thee Stallion) and Andreas Bretton-Meyer, the track serves as a gritty anthem for those who refuse to back down, no matter how many setbacks come their way.
With its hard-hitting beat and reflective lyrics, “99 Times” details Ivory’s unshakable determination to rise above life’s challenges. Whether it’s rejection, doubters, or being underestimated, Ivory reminds listeners that self-belief always trumps the noise. The song’s blend of personal storytelling and undeniable swagger highlights why Ivory is a standout voice in today’s music scene.
“Every time life tried to count me out, I doubled down and counted myself in,” says Ivory. “‘99 Times’ is about owning your story, even when it’s not pretty, and knowing you’ve got what it takes to push through.”
“99 Times” follows the buzzworthy releases of “What You Like” and “Cheese,” both leading up to Ivory’s highly anticipated debut album coming soon. After years of penning hits for industry giants like Madonna, Ed Sheeran, Yung Bleu, and Fireboy DML, Ivory Scott is stepping fully into his own artistry—and proving he’s here to stay.
