NETTSPEND AND YOUNGBOY NEVER BROKE AGAIN EMBRACE CHAOS IN THE OFFICIAL “masked up” MUSIC VIDEO

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NETTSPEND AND YOUNGBOY NEVER BROKE AGAIN EMBRACE CHAOS IN THE OFFICIAL “masked up” MUSIC VIDEO WATCH HERE NEW ALBUM early life crisis OUT NOW LISTEN HERE |
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“With his latest project [early life crisis], the young rap upstart pushes the chaotic aesthetics of the internet underground toward the center of hip-hop culture” – ROLLING STONE
“early life crisis gives our young star room to play without fear of failure…” – FADER
“like the lines of the mainstream and the underground, the lines of adulthood and adolescence are blurred across the 21-track endeavor. [early life crisis]” – HYPEBEAST
March 11, 2026 — (Los Angeles, CA) — Today, 18-year-old rap phenom and underground scene leader Nettspend teams up with multi-platinum megastar YoungBoy Never Broke Again to release the official music video for their collaboration, “masked up.” Watch HERE. The speaker-crushing track is a fan-favorite off Nettspend’s new album early life crisis, which dropped last Friday. Listen HERE.
Produced by CXO, “masked up” is among the most blisteringly intense cuts on the 21-song set — a wild swirl of distorted bass waves, siren-like synths, rat-tat-tat drum hits, and sonic swerves. The artists meet the moment though, with Nettspend’s glitching scream-raps bookending a YoungBoyverse that hits with rapid-fire staccato glee. They let loose an almost abstract whirlwind of flexes that sweeps up cash, clothes, planes, trains, and automobiles along the way.
Fittingly, the “masked up” music video filmed inYoungBoy’s home-state of Utah opens on grainy night footage of cars whipping donuts on a blacktop. Nettspend and YoungBoy are in the thick of the action — dancing, smoking, and, at one point, hauling off a loose bumper and chucking it into the air. Flashes of jewels and drip cut through the darkness, including Nettspend’s gleaming Gucci belt. “masked up” arrives on the heels of the music video for “who tf is u” which, was filmed inNettspend’s home-state of Virginia and embodies the album’s brazen spirit.
early life crisis burst onto the scene last week with a monumental debut, soaring to #2 on both Spotify’s Global and U.S. Top Albums charts while amassing over 7 million streams in 24 hours on release day. early life crisis stands as the highest-charting rap album across these Spotify rankings, underscoring its immediate worldwide impact. On Apple Music, the album continued its chart dominance, debuting in the Top 10 on the All-Genres Top Albums chart and securing a Top 5 spot on the Hip-Hop Top Albums chart — a powerful testament to its broad appeal and cultural resonance.
early life crisis dropped in the wake of Nettspend’s huge Milan Fashion Week debut — where he walked for Gucci and made headlines in Teen Vogue (“Nettspend Delayed His Album, but His Gucci Walk Will Tide You Over”), Vogue(“Demna’s Next Generation of Gucci It Kids”), and GQ (“The Internet Rap Boys Enter the House of Gucci”), not to mention landed mentions and photos in countless other outlets including The New York Times, W Magazine, and Complex.
But the feverishly anticipated LP is far from buttoned-up. early life crisis reflects a generation being ushered into adulthood too quickly. The album channels the pressure, anxiety, and angst of a resilient youth culture navigating a world that hits hard and without warning — a snapshot of growing up in chaos, funneled through the polarizing perspective of a born rockstar and generational force who’s been alienating olds and amassing a cult-like fandom since he was 16.
A gloriously messy set of severe sounds, brash lyrics, and magnetic charisma, early life crisis was teased in a series of off-kilter trailers. With production from Rok (Playboi Carti, Future), Cranes, and others, the music courses with a raw, raging energy that spans the crystalline melodies of “still standing” to the noise-rap of “pain talk” with OsamaSon.
Last month, after being spotted with Olivia Rodrigoduring GRAMMYs week, Nettspend threw an early life crisis listening party at New York’s Slipper Room. The event earned coverage from XXL and GQ, who caught him getting snowed on from his sun roof while trying to clear a path through fan-packed streets. As Highsnobiety noted, “Nettspend has entered his rockstar era.”
GQ marked Nettspend’s coming-of-age with a lengthy profile that placed the young man in the center of a whirlwind of A-list activity and noted, “The inroads have been carved for this hyper-online scene of profoundly parent-alienating music to cross over into the mainstream, and Nett has been anointed as its cherubic face.” They also had him back for a 10 Essentials video.
Nettspend sold out his first-ever Australian tour in January and is set to perform at Rolling Loud Orlando on May 8. Watch this space for more live dates — and other chaos — to come. |
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