| (New York, NY – May 16, 2025) Baton Rouge’s own OBN Jay returns with “New BR,” a hard-hitting, high-energy anthem that puts the spotlight on the next generation of his city’s rap scene. Featuring hometown standouts Snug and Khris James, the track delivers an unfiltered dose of raw street energy paired with that signature southern bounce, painting a vivid picture of life in the New Baton Rouge.
Anchored by bold production and the undeniable chemistry of three of the city’s rising stars, “New BR” captures the hunger, grit, and ambition fueling Baton Rouge’s evolving hip-hop landscape. It’s not just a song—it’s a statement. This is the new wave, and OBN Jay is leading the charge. |
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| “New BR” marks the first release from OBN Jay’s forthcoming project, building on the momentum of his critically acclaimed Lit Rocket album and his breakout debut No Commercial Breaks. Known for hits like “Big Ole,” “No Weakness,” and “Chess Not Checkers,” OBN Jay continues to carve out his lane with authentic storytelling, charismatic delivery, and a relentless work ethic that reflects the very city he represents.
Earlier this year, OBN Jay hit the road as an opening act on the“F#K A FRIEND ZONE TOUR” alongside Jacquees and Dej Loaf, further solidifying his presence as a must-watch name in the Southern rap scene.
Stay tuned—this is just the beginning.
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