SKILLA BABY AND 4BATZ RELEASE “SO BAD” MUSIC VIDEO
WATCH HERE
BROADCAST PREMIERE OF “SO BAD” DEBUTS ON THE PARAMOUNT TIMES SQUARE BILLBOARDS, BET JAMS, AND BET HIP HOP
TEYANA TAYLOR CREATIVE-DIRECTS DETROIT RAP PHENOM’S HOMETOWN BIRTHDAY CONCERTS
October 10, 2024 — (Los Angeles, CA) — Today, Detroit rap star Skilla Baby returns with the video to “So Bad” featuring fellow 2024 XXL Freshman Classmate 4Batz. Watch the video HERE via Geffen Records. The booming tribute to loyal ladies arrives as Skilla Babycelebrated his birthday with a pair of hometown shows creative-directed by artistic powerhouse Teyana Taylor. Special guests included Tee Grizzley, G Herbo, YTB Fatt, Bfb Da Packman, and more.
The “So Bad” video — directed by Anfy(GloRilla, Tee Grizzley) — opens on a half-dozen women making plans to meet up at a Skilla Baby-hosted houseparty. 4Batz and more friends pop in too, and the revelry plays out across the estate – around the pool, on the tennis court, up the stairs, in the living room under the crystal chandelier. The video made its broadcast premiere on BET Jams, BET Hip Hop, and on the Paramount Times Square billboards. “So Bad” received acclaim from XXL, The Source, VIBE, HipHopDX, HNHH,Remixd Magazine, and more.
“So Bad” opens on echoing horns, big bass, and cracking drums — carving out a huge space that Skilla Baby fills with ease. He brags on his girl’s style and hustle, and makes clear that he rewards loyalty: “My bankroll blue, she get Tiffany too / She wanna go to Turks, I pay for the whole crew / I pay her rent, I ain’t a trick, that’s just what real ni**as do.” 4Batz picks up the thread: “My b**ch magazine-bad, like she been in Vogue / Celine up on her hip, Chanel up on her toe.” Production comes from YPM Carter, Higherrside, and Dizzy Banko.
Download hi-res artwork here
2024 continues to be a big year for Skilla Baby.In July, Skilla Baby expanded his breakout mixtape The Coldest with a Deluxe Edition(listen HERE) that added four new cuts including “Booby Trap on the River” featuring BossMan Dlow. The video for the latter continues a trend of Skilla Baby dropping one stunning visual after the next, including “Project X (G6),” “Misfit,” “Bulletproof,” and “Free Big Meech.” The Coldest crossed over 100 million streams just ahead of the deluxe release. This past month Skilla Baby picked up a BET Hip Hop Award nomination for “Best Breakthrough Hip Hop Artist.”
That same month, Skilla Baby scored the coveted fan-voted “People’s Champ” slot on XXL’s 2024 Freshman Class cover. He also wrapped the successful co-headlining “Vultures Eat The Most” Tour with Rob49, picked up a BET Hip Hop Awards nomination for “Best Breakthrough Hip Hop Artist,” and racked up press plugs from the likes of People, Associated Press, Galore, Billboard, Stereogum, Rolling Out (cover story), and more.
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