| Punjabi singer, songwriter, and Belgian native Ahmed Khan teams up once again with longtime collaborator Alistair Alvin to release their brand-new single Direct. Now available on all major platforms, the track is a bold, high-energy hip-hop record that continues to shape the fresh urban Punjabi sound the duo have been carving out together.
With its addictive melodic hook, sharp lyricism, and polished yet raw delivery, Directis a confident step forward for two artists who have spent years honing their craft behind the scenes. The chemistry between Ahmed and Alistair is unmistakable, and for good reason. This isn’t their first collaboration, and it won’t be their last. Their creative partnership is built on trust, shared roots, and a deep understanding of the sound they want to bring to the table.
Speaking about the record, Ahmed shares, “This is honestly one of my favourite songs we’ve made. The process of working on it with Ali felt so natural. We bounced ideas back and forth, and from the moment we had the first draft, we just knew it was going to be a banger. We couldn’t wait to put it out there.”
The video, shot in Androon Lahore, the birthplace of both artists, strips things back to the core. No gloss, no filters. Just real streets, real people, and a raw energy that mirrors the tone of the track. “We wanted the visuals to be authentic and raw, just like the song,” Ahmed adds.
Though still rising, Ahmed Khan has already caught the attention of major platforms and names within the industry. With collaborations alongside Arjun and Raxstar, and support from BBC Asian Network, Rolling Stone India, and BritAsia TV, he’s proving himself to be one of the most exciting new voices in the Punjabi music space.
His breakthrough EP ‘No Filter ‘showcased his ability to blend introspective writing with genre-fluid production. Direct shows he’s just getting started.
With Direct, Ahmed Khan and Alistair Alvin reaffirm their voice as a dynamic duo. Fearless, authentic, and ready to redefine the sound of South Asian Hip-Hop.
Official Video:
https://www.youtube.com/watch?v=ENP6JrGX_po |
