| This single adds to a streak of momentum from the Baton Rouge artist. His 2024 project, Lit Rocket, featuring DeJ Loaf and Hunxho, showcased his versatility, seamlessly blending melodic hooks with raw, authentic delivery. Earlier works like “No Commercial Breaks” and “I’m Him,”which included collaborations with Jackboy, OMB Peezy, Money Man, and the late King Von, earned critical acclaim and support from major outlets like BETand REVOLT, who spotlighted him as one of Louisiana’s brightest emerging voices.
The new music video, directed by HV3Visual, brings “New Wave” to life with a wild backyard pool party, full of dancing, energy, and summertime chaos with OBN Jay front and center. It’s a feel-good visual that matches the track’s bounce and boldness.
“It’s that moment when you step out and own the vibe like nothing can touch you, that’s the energy behind ‘New Wave.’” — OBN Jay
OBN Jay initially made his mark with viral street favorites like “Big Ole,” “Freestyle,” “No Weakness,” and “BOW BOW BOW,” tapping into real-life storytelling and unfiltered energy. More recently, visuals like “Rasta” and his performance run on the “F#K A FRIEND ZONE TOUR” alongside Jacquees and DeJ Loaf have broadened his audience and solidified his presence.
Growing well beyond his roots, OBN Jay continues to deliver music that moves crowds and commands attention. “New Wave” marks the latest step in a career that’s only gaining momentum.
Stream “New Wave” now — availablehere. Watch the video here.
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